Trademarks are often commonly confused with Patents and Copyright. For this post, we will focus almost exclusively on Logos as that’s the source of most of our inquiries. So while it may commonly be thought of as merely a logo, there is so much more to it. These two are often used interchangeably, but to avoid confusion we will stick to the term Trademark.ĭirect quotes aside, a trademark is something that identifies your business and its goods and services. A Servicemark is an identifying mark for a source of services, while a Trademark is an identifying source of goods. Technically speaking there are Trademarks, and there are Servicemarks. What is a trademark?Ī trademark is “any word, slogan, symbol, design, or combination of these that: 1) identifies the source of your goods and services, and 2) distinguishes them from the goods and services of another party.”Ī trademark can also be a sound, color, or smell. In the following we will be covering these key topics:ġ. Below you’ll find the links to the pages and sources. NOTE: This is not legal advice, and all of the following is a brief summary of open source facts posted on the United States Patent and Trademark Office (USPTO) website, titled: “basic facts about trademarks: what every small business should know now, not later” and from their video posted on Aug 30th, 2013 with the same title. For legal advice or information about your particular situation, please reach out to a qualified attorney with experience in trademark law. It’s important to note that I am not providing legal advice.
We’ve been asked this question numerous times so here I will attempt to provide you some basic information regarding trademarks.
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